The Global Nuclear Disarmament Fund facilitates the dismantling of stockpiled nuclear weapons by using private donations. They then put the reclaimed metal to good use- making something constructive out of something destructive. It's an interesting story, but a tough one to sum up. They needed a conversation starter, a name and an icon to rally around.
We had the idea to create a charm out of this metal and engrave it with the new line, ''Peace is Disarming.'' The tag became more than a summary, but a movement that continues to grow and spread peace worldwide.
